As Easter rolls around once again and patients and staff alike are preoccupied with public holidays, school holidays and trips abroad it may feel like a challenge to stay on top of your practice growth strategy. However, with the right planning and tools, you can instead use this period as a window of opportunity to promote new treatments, attract new patients and nurture those existing relationships.
Below we have outlined just a few opportunities and marketing ideas that your practice can make use of over the coming months:
- School kids are on holiday – Encourage parents to bring their children in for a check-up over the Easter period. You could even run family workshops that offer oral health advice, giveaways and exclusive deals!
- Leverage national awareness days to ‘show off’ your practice team - Keep a note of industry key dates such as Receptionists Day and Nurses Day in May. Utilise them to show off your team and the behind-the-scenes running of your practice.
- Patients are going on holiday so want to get booked in for cosmetic treatments – Many patients look to cosmetic treatments during the summer period so why not promote a summer smile? From teeth whitening to Invisalign, plan a campaign that focuses on these treatments whilst they’re in high demand.
- Market to a new audience - this quieter period could be a perfect time to attract new patients looking for a Dental Practice in your area. Whether they've just moved to your area or are simply looking to change dental practice, this is also a great time to check your ‘Google my business’ is up to date to make sure you’re appearing at the top of their search!
As previously mentioned, we know that this can be a quiet time for your team too but why should this mean that your practice misses out on these key windows for growth? With Campaign+ from EXACT, creating, scheduling and analysing these targeted campaigns can be done in just a few clicks – leaving more time for those all-important face-to-face interactions.
In addition, with the ability to seamlessly integrate Campaign+ communications with Online Booking and Patient Portal, patients can action the email or SMS instantly when they show interest meaning you're optimising for instant success, every time.
Create target communications to keep patients up to date on your latest treatments and services with Campaign+ and best practice advice from our team. Find out more by contacting us today.
